Among the finest, purest and rarest precious metals, platinum is found in only a few locations around the world.

To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined. One of the strongest and most enduring of metals, it is also one of the heaviest.

Platinum is ideal for jewelry that is worn everyday because it shows little wear. It is also hypoallergenic and resists tarnish. Platinum's rich, white luster complements diamonds and many other precious gems.

Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use our special Ellanar jewelry cleaner, handle with care, not allowing pieces to touch or scratch each other.

Even though Platinum is very durable, it can dent and scratch. We suggest that you bring it to us for regular inspections. Gem of an Idea can also clean and polish your platinum jewelry to restore it to its original beauty.