GEM OF AN IDEA

Gold

One of the world's most precious metals, gold dates back to the dawn of mankind. Only gold combines the four basic characteristics that make it a universally treasured possession.

» Beauty
Gold's natural color can be further enhanced by alloying it with small amounts of other metals, yielding a spectrum of exquisite, subtle shades. More copper results in a soft rose color; additional silver creates green gold; and palladium produces white. A popular trend is to combine two or more colors of gold in a single piece of jewelry.

» Purity
It is estimated that only slightly more than 100,000 tons of gold have been taken from the earth during all of recorded history. Although gold can be found in rivers, seas and land in many parts of the earth, it is not easily extracted.

» Durability
Look no further than the nearest museum where gold jewelry, coins and artifacts from ancient civilizations attest to the metal's enduring beauty and permanence.

» Workability
Jewelers throughout the ages have preferred gold to all other metals for its beauty and ease of workmanship. Gold can be melted, or shaped, to create any design. It can be alloyed with a number of other metals to increase its strength and produce a variety of colors and can be re-melted and used again to create new designs.

Caring for Your Gold

Remember that gold is lasting and durable but can get scratched or dented if treated roughly.

Gold's worst common enemy is chlorine. Repeated exposure can weaken gold's structure, eventually leading to breakage.

Protect your gold jewelry by storing it safely or keeping it wrapped in a soft cloth when not being worn.

Clean your gold jewelry with our special Ellanar cleaning solution, or bring it to Gem of an Idea and have it professionally restored.

Polish your gold jewelry with our specially treated Hagarty polishing cloth to maintain its beauty. Keep gold jewelry free from dust, moisture, perspiration and makeup, for maximum beauty.

Always inspect your gold jewelry for weakness or damage. We suggest that you bring it to us for regular inspections. Gem of an Idea can also clean and polish your gold jewelry to restore it to its original beauty.

Gem of an Idea
Phone: (732) 747-9339
Fax: (732)747-8399